Take Back the World
#
Take Back the World #
Take Back Control.
Rebranding the globe.
Take Back Control (TBC), is a North American video game and Esports organisation. During 2023 TBC contracted me to rebrand their iconic globe logo to modernise and simplify their branding and identity.
The result was a instantly recognisable and memorable design.
Designed to last.
Built to impress.
Take Back Control issued the following criteria: Modern, Minimal, and Exciting. A logo, brand, and identity to grow with, to believe in, and most importantly to win with. The moto of TBC is to “Take Back the World” with their logo depicting this goal. With this in mind I designed a simplistic and memorable globe logo, scalable with scope and usable in action. Their jersey was also redesigned to show how this new approach could look and feel when worn.
